The Tour de France Femmes avec Zwift is the biggest stage in women’s cycling. Every detail matters, and every image travels around the world. For Human Powered Health, there could be no better place to make its biggest statement yet.
As the team lines up for the 2026 Tour de France Femmes, the riders will wear a special edition race kit featuring the Human Powered Health philosophy in its boldest form yet, a new jersey emblazoned with the core message, True Health is Self Made.
More than a slogan, the message reflects the team’s identity and the belief that progress is built through the choices you make every day—moving your body, fuelling it well, prioritising recovery, embracing challenges, and showing up even when motivation fades.
Whether that means preparing for nine demanding days across France or taking the first step towards a healthier lifestyle, the principle remains the same: true health isn’t given—it’s created.
Everyone’s journey looks different, but the foundation is the same: your health is something you create.
The world’s biggest race offers the perfect platform to share that philosophy with millions of fans. Every climb, every attack and every finish line represents the countless unseen hours of preparation that define elite sport, reminding audiences that meaningful progress comes from consistent effort rather than shortcuts.
“The Tour de France Femmes is where our sport reaches its biggest audience, so it’s the perfect place to wear our purpose proudly,” says Ro De Jonckere, General Manager. “This kit reflects what we stand for as a team and as an organization. Every rider here has earned the opportunity to race this event through commitment, resilience and hard work, and that’s exactly what ‘True Health is Self Made’ represents. We hope everyone who sees this jersey feels inspired to believe they have the power to shape their own journey too.”
That commitment is embodied not only by the riders but also by Human Powered Health’s Performance Labs. Using research-grade testing, advanced physiology and expert coaching, the labs empower athletes and everyday people alike with the knowledge to better understand their bodies and unlock their potential. Their mission mirrors the message carried on the team’s jersey, giving people the data, confidence and expertise to take ownership of their own health.
“Our women’s cycling team is a true embodiment of our mission,” says Dan Cohen, Human Powered Health Chief Performance Officer. “Introducing this new kit, at a high-visibility moment such as The Tour de France Femmes, is an empowering opportunity for any individual to become inspired to take control of their own health. You don’t have to be a professional athlete to get access to accurate information and tools that can improve longevity and performance.”
That message will be carried through France by a squad combining experience, determination and emerging talent. Barbara Malcotti, Carlotta Cipressi, Thalita de Jong, Marit Raaijmakers, Nina Buijsman, Lily Williams and Titia Ryo each bring their own story of perseverance to cycling’s grandest stage, united by a shared commitment to pushing their limits.
As the peloton races, our jersey becomes more than race apparel. It is a moving reminder that peak performance begins long before the start line. It is built through preparation, persistence and the willingness to invest in yourself every single day.
Because whether you’re racing the Tour de France Femmes or taking your very first ride, the journey is the same.
True Health is Self Made
