Before it became a brand with performance labs around the United States, Human Powered Health was the core idea that fueled our bike team.
Fifteen years ago, as team Kelly Benefits Strategies, we released a film called Human Powered Health. It became more than just a short movie – it was an anthem for living beyond our human potential.
Fast forward in time, and much has changed over the years. Bikes are faster, rim brakes are a thing of the past, and we now upload in higher than 360p (ed. thanks, YouTube). We were at the vanguard of a boom in women’s cycling that has taken the sport into a new realm.
All the while, our program fielded a women’s team early on in this new era. What began as an important pillar became a fundamental part of the program and has since grown into the centerpiece of who we are as an organization.
“The bikes, technology, and sport have evolved, but the mission has stayed the same,” says Ro De Jonckere, General Manager. “Our team carries a message of empowering people to take ownership of their health and discover they’re capable of far more than they imagined.”
Yet the messaging of that film remains relevant today. We’re more than a cycling team. We’re more than a collection of logos on a jersey. We’re a symbol of the amazing things that are possible when people take ownership of their own health, fitness and well-being. Through its network of Performance Labs, Human Powered Health is now developing in areas that were barely considered fifteen years ago, expanding on women’s health, mental health, and longevity.
Because true strength isn’t given. It’s built. And True Health is Self Made.
Now, in 2026, we premiere a new film, narrated by Olympic gold medalist Lily Williams. Made at our December training camp, with the help of the original script writer and those who have been with the program the longest, this is a modern twist on a much-loved original. This is If We All Rode Bikes.
