Human Powered Health™ is proud to reveal a striking new kit for the 2023 racing season.
The design is an evolution of 2022’s look, the first year under the Human Powered Health brand. The jersey’s vibrant gradient is refreshed, incorporating rich dark blue and purple hues. The team’s striking bolt symbol is more significant than ever on the front and back of the jersey, and a subtle geometric pattern enhances closer views.
Team athletes Stephen Bassett, Makayla MacPherson and Lily Williams were in Minneapolis, MN to test, fit and model the new Pactimo-made jersey and bibs.
The primary function of a team kit in professional cycling is to display partner brands, but Human Powered Health is in a unique position – the team brand itself represents a movement and a mission.
“Our design team has created a kit that is informed by the core principles of our Human Powered Health brand and movement,” said managing director of Circuit Sport, Charles Aaron. “It’s about maximizing human performance in the right ways. That means a holistic, whole body and mind approach to performance.”
These “core principles” that inform Human Powered Health – movement, fuel, recovery and mindset – are reflected in the kit’s rich color scheme.
“The warmth and energy of movement and fuel are represented on one end of the gradient,” Human Powered Health’s chief creative officer Sam Wiebe said, “and on the cooler end of the spectrum are recovery and mindset. We want these cooler colors on our kit to remind people that performance isn’t just about consuming and burning energy. A calmness of mind and body is a critical factor."
Also new to 2023 is the addition of an angular, path-driven geometric pattern.
“The geometric lines represent planning and growth, essentially a ‘drawing board’ approach we can take as we work towards better living,” says Wiebe. “We also have a Nascar fan in the front office who said it reminded her of the Bill France Trophy which I really liked. That helped seal the deal on the pattern.”
Finally, in another new addition for 2023, the kit is completed by new dark purple bib shorts that seamlessly blend into the jersey. The newly updated Flyte series bib shorts from Pactimo allow full-color sublimation on every panel for the first time.
The kit will debut at a training camp in Portugal before being worn in competition at the Women’s WordTour Santos Tour Down Under, starting January 14.