Human Powered Health is proud to reveal a striking new kit for the 2024 racing season. 

The new design blends elements of the last two annual designs for the program’s first year as a standalone Women’s World Tour team. 

The Circuit Sport-designed, Pactimo-made Flyte jersey, black Flyte bib shorts, and Flyte one-piece suit will debut in competition at the Santos Tour Down Under on January 12.  

A side-by-side implementation of the Human Powered Health mark anchors the chest above Thorne which steps into a more marquee placement for 2024. A larger version of the Human Powered Health logo is used on the back of the jersey, helping fans pick out the athletes from an overhead shot. And in a new touch for 2024, a subtle pattern of “wavelengths” adorns the pockets.

Logos across the kit receive more prominence. Partners Factor Bikes, Black Inc, Wahoo Fitness, Goodyear Bicycle Tires and Zwift feature as “part of the design”, according to Chief Creative Officer Sam Wiebe.

“Our art director Emily [Saint.Onge] and I have designed kits together for a long time, and we have developed a great process together,” said Wiebe. “This year, the logos themselves being very forward, feeling like part of the design, was something we focused on. As well as tweaking our trademark gradient to feel more vibrant and balanced.” 

The rich, sweeping warm-to-cool color gradient, meant to represent Human Powered Health’s Pillars of Performance, is maintained on the new kit with some subtle changes. 

“We changed our hallmark gradient slightly,” explains Saint.Onge. “We looked at the kit from different angles, especially from the sides, which is a common shot during TV broadcasts. We wanted a full spectrum of color from every viewing angle. You can see this on the left hip, and across the shoulders as well, just a brighter and more diverse mix of colors.” 

First worn at the the training camp on the Costa Brava, catch the kit in action at the first WorldTour race of the year in Australia next month.