Human Powered Health reveal a new kit for the 2025 racing season.
The Circuit Sport-designed, Pactimo-made apparel will debut in competition at the Santos Tour Down Under on January 17.
The Human Powered Health logo takes center stage on the front of the kit with a large version of the brand’s bolt logo dominating the rear of the jersey, enlarged to help athletes and fans spot the team easily in the busy pro peloton.
Logos across the kit receive more prominence. Partners Wahoo and HumanGO – an AI-driven digital training platform from Human Powered Health – are featured on the upper chest. Pactimo, Black Inc and Factor Bikes adorn the sleeves with long-term supporters Acura and Kelly Benefits also featuring on the front view.
“We wanted to keep things simple for 2025,” explained Chief Creative Officer Sam Wiebe. We love our colors, and as Human Powered Health continues to build Performance Lab’s around the U.S, this color palette gets more and more visible, more and more associated with the look and feel of our brand.
Each jersey design starts with partner logos in mind.
“We have always considered the logo placements themselves the most important aspect of a kit design,” says Wiebe. “It’s about our partners, a crisp, clean read of their brand, showcasing their support for our program. We believe our 2025 kit adheres well to this principle.”
The rich, sweeping warm-to-cool color gradient, meant to represent Human Powered Health’s Pillars of Performance, is maintained on the kit. A new hallmark of the title partner’s brand design, known as the “wavelength”, flows across the upper chest.
“Art Director Emily Saint.Onge and I have designed kits together for half a decade,” continued Wiebe. “We never get tired of working with this gradient and with this fantastic logo.”
Just like the jersey, the team heads into 2025 with a refreshed roster to take on a big season in the Women’s WorldTour.
Returning riders include Giada Borghesi, Ruth Edwards, Maëlle Grossetête, Romy Kasper, Barbara Malcotti, Daria Pikulik, Wiktoria Pikulik, Marit Raaijmakers, Katia Ragusa, Lily Williams and Silvia Zanardi. They complete the 17-strong squad alongside new signings Yurani Blanco, Carlotta Cipressi, Maggie Coles-Lyster, Thalita de Jong, and Kathrin Schweinberger. The team will announce a final high profile signing in the coming weeks.
“We have one last rider to announce in the new year,” said Oskar Scarsbrook, Communications Director. “We’re excited for this final addition to the squad. She is a multiple world champion and brings a whole lot of firepower to complete the roster for 2025.”
Stay tuned to our social media channels for a chance to own the kit yourself when the 2025 Pactimo store opens in the new year.
