1 month ago by Oskar Scarsbrook

Giorgia Bronzini signs on as Sports Director

Two-time road world champion brings decades of racing experience to the director role

Photos: Getty Sport

Giorgia Bronzini will join the women’s team as a Sports Director in 2024. 

Giorgia has a wealth of experience in the sport. As an athlete, Bronzini was a world champion twice on the road, once on the track, and a stage winner at the Giro d’Italia Donne, Route de France and Tour of California. She finished her road career in 2018, winning the sprint stage of the Madrid Challenge by La Vuelta. 

Post-retirement, Bronzini stayed close to the sport. She directed the Trek-Segafredo Women for two years before moving to Liv Racing Xstra in 2022. As tenacious, organized and competitive as a director as she was a sprinter, she can call on decades of experience to guide the team. 

“This is a new challenge for me and I’m very excited to join Human Powered Health Cycling as I see a lot of potential,” Bronzini said. “I look forward to meeting the riders, understanding their tactical skills, and being a good guide for them,” she said. “If there is a good relationship between the riders and all the staff, results will come.”

Giorgia wins the Madrid Challenge by La Vuelta in 2018, the final race of her career.

Bronzini understands better than most what it takes to win a bike race and the unique motivational factors that drive a professional cyclist. She will work alongside women’s team manager Kenny Latomme to foster an environment that will foster an environment to develop young talent as well as bring out the best of experienced riders on a program competing at the top of the sport at the world’s biggest races.

“Next season will be a year to lay the groundwork and grow. Beyond that, anything is possible,” Bronzini said. “I’m here to help develop a winning culture and invest energy into something that we believe.”

General manager Ro De Jonckere recognizes the quality Bronzini brings to the program. 

“We believe she will be a big asset to our team. Giorgia not only has vast experience as a rider but also as a director. She knows the ins and outs of the peloton as well as anyone, and has a deep understanding of athletes and their unique capabilities.”

De Jonckere also stressed the importance of women working throughout the organization and in the sport. 

“On a team with female athletes, it is important to have women in leadership roles and in the entourage on race day.

In the car during her time at Trek.

“It takes balance and commitment to be great” Bronzini explains. “Everyone is human, and learning from mistakes is important. It makes everyone stronger as people to learn in different ways.”

Off the bike, Bronzini loves staying active, swimming and going to the gym. She stresses that she only rides for pleasure now and that her passion for racing has been replaced by a passion for food. After going to catering school, her hobby is cooking healthy food in a traditional Italian style.

Human Powered Health Cycling is excited to welcome Giorgia with her appointment signaling a new direction for the team going forward. She will work alongside Clark Sheehan who resumes his role as Sports Director.